From Google’s Official Blog, March 2007

Get the information you care about, right from your homepage. Because it can be difficult to manage small screens and small keypads, and because mobile search is often more about seeking specific information than browsing for extended periods, we’ve made it possible to add the information you’re interested in directly to the mobile homepage. Ranging from movie listings to stock-market updates to website feeds or news snippets, these gadgets can be added with a simple click. You can then reorder, replace, or modify your gadgets however you like.

FULL STORY AT GOOGLE BLOG