Excerpt from DM News, By Dave Pasternack, Didit.com

“What’s likely, however, is that any such studies will demonstrate that users tend to focus their attention on a much smaller area radiating out from the left-hand corner of the browser window. If this is so, marketers will need to compete more fiercely for positions on the “top rail,” (the paid positions directly above the topmost organic result) on for the top organic result. Search engines may even have to evaluate the suitability of the “right rail” as a place they can count on for high click throughs.”

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